Jasmim & Boldo is a brand guided by the botanical, artisanal, and poetic world. In the atelier, plants present themselves as a channel of beauty and warmth, reconnecting every being with its own nature.
Botanical printing is the main technique of the atelier, which cultivates and harvests flowers and leaves from its own garden.
JASMIM & BOLDO ATELIER
1. Ei, necklace made with coix lacryma-jobi seeds and other seeds, creator: unknown, pre 1985, from Cook Islands and part of the Collection of Auckland Museum Tāmaki Paenga Hira.
2. James McNeill Whistler, Harmony in Blue and Silver, 1865.
Reference: Seed and Sunlight
A poetic compliment to an observant person, connected with their environment, and the movements around them.
POETRY AND ART
Inspire curiosity and lightness in everyday life, highlighting the beauty of the artifacts that surround us.
ALCHEMY AND TIME
Harvest what is built with patience, and respect what can change in one breath. The moment is the key, and you must be present.
SELF-DISCOVERY AND SPITUALITY
Use the natural elements and their wisdom to create a refuge in yourself, nurturing external and internal bonds.
COLORS OF A CALMING SIGH
The colors were taken from the sunrise and sunset seen from the welcoming and peaceful Jasmim & Boldo garden. They indicate that the brand is guided by natural cycles, which directly impact what it is and can be created.
Scharf studio created a brand communication system that serves as a unifying element for its products, in addition to reinforcing the brand's history and values.
The brand is composed of two main graphic elements: the extensive logotype and the monogram. Both bring movement and delicacy characteristics that coexist with the prints without creating distractions.
The brand also has non-graphic elements, such as the use of Coix Lacryma seeds embroidered by hand as if they were labels, applied in the special edition products, and collaborations.