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Jasmim & Boldo is a brand guided by the botanical, artisanal, and poetic world. In the atelier, plants present themselves as a channel of beauty and warmth, reconnecting every being with its own nature.

Botanical printing is the main technique of the atelier, which cultivates and harvests flowers and leaves from its own garden.

JASMIM & BOLDO Atelier

Services

Visual Identity, Print Design & PR Kits

Team

Ísis May and Tarcila Zanatta

Boldo print.
Label design with the brand logo in monocolor.
Handmade botanical print.
The artisan Bárbara Scheeffer sharing her manual making process.

Influences

1. Ei, necklace made with coix lacryma-jobi seeds and other seeds, creator: unknown, pre 1985, from Cook Islands and part of the Collection of Auckland Museum Tāmaki Paenga Hira.

2. James McNeill Whistler, Harmony in Blue and Silver, 1865.

Reference: Seed and Sunlight

A poetic compliment to an observant person, connected with their environment, and the movements around them. 

Tactile.
Sensitive.
Natural.

Scan of jasmine leaves to compose the brand's visual identity.

POETRY AND ART

Inspire curiosity and lightness in everyday life, highlighting the beauty of the artifacts that surround us.

ALCHEMY AND TIME

Harvest what is built with patience, and respect what can change in one breath. The moment is the key, and you must be present.

SELF-DISCOVERY AND SPITUALITY

Use the natural elements and their wisdom to create a refuge in yourself, nurturing external and internal bonds.

COLORS OF A CALMING SIGH

The colors were taken from the sunrise and sunset seen from the welcoming and peaceful Jasmim & Boldo garden. They indicate that the brand is guided by natural cycles, which directly impact what it is and can be created.

Scan of boldo leaves to compose the brand's visual identity.
Scarves printed with the monogram of the brand Jasmim & Boldo.
Handmade botanical print scanning.
Hand-dyed fabric label.

Scharf studio created a brand communication system that serves as a unifying element for its products, in addition to reinforcing the brand's history and values.

The brand is composed of two main graphic elements: the extensive logotype and the monogram. Both bring movement and delicacy characteristics that coexist with the prints without creating distractions.

The brand also has non-graphic elements, such as the use of Coix Lacryma seeds embroidered by hand as if they were labels, applied in the special edition products, and collaborations.

Seed being used as a signature label of the Jasmim & Boldo brand.
Handcrafted brand stamp to be used on the company's printed materials.

SELECTED PROJECTS

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SCHARF is a creative house committed to early-stage businesses, with a full-service studio focused on visuals, names, and strategies for brands. Read more

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