Zoba is a top-tier B2B company, specializing in decision automation software for shared mobility. The startup was born out of Harvard and MIT and uses artificial intelligence to find environmental patterns in spatial data to predict where similar patterns will occur in urban areas.
PRECISE MEETS HUMAN
The brand communicates the power of artificial intelligence to predict urban behaviors, through a complete system of graphic elements that harmonize contrasting references: precise visualization of mathematics and the spontaneity of urban arts such as collage.
1. H.B. Smith Star, H. B. Smith Machine Co, 1887, at Canada Science and Technology Museum.
2. Hiroshi Sugimoto, North Pacific Ocean, Stinson Beach, 1994.
From the mathematical visualization, and from the crossed coordinates that guide actions. It is durable, strong, reliable tool.
The logotype is the core of the visual identity, and takes shape in an exclusive type design: a strong monoline and monospaced word, with technical charm and instilled with humanistic qualities.